Discovering emerging trends in Bartending and Mixology

8 July 2024

The art of mixology, this subtle balance between science and creativity, continues to evolve and reveals new trends and innovations each year that captivate cocktail enthusiasts worldwide. According to the SOWINE barometer data, 35% of French people are attracted to mixology, while 63% consume cocktails. Fanny Darrieussecq, founder of WiSP Campus and graduate of the prestigious Master of Science (MSc.) in Wine, deciphers for us the emerging trends that are redefining the landscape of bartending and mixology.

Innovation and creativity reign supreme in the world of bartending.

Bartenders, like modern alchemists, constantly push the boundaries of creativity to offer unique sensory experiences to their clients. From unexpected flavor combinations to spectacular presentations, each cocktail is a special alchemy that awakens the senses. From exotic marriages to unexpected alliances, bartenders worldwide compete in ingenuity to amaze palates. This creativity transforms and energizes the refined art of mixology, reinventing our way of savoring cocktails.

Return to classics with a modern twist

Even though creative excitement is shaking up bars, timeless classics like the Moscow Mule and the Mojito are regaining their former glory alongside bold and original newcomers. Bartenders are rediscovering these iconic cocktails by adding a contemporary touch, whether through the use of artisanal ingredients or innovative preparation techniques. Thus, classics are finding new life while preserving their original essence

pexels holoshuriken 15750735

At the same time, the French have a more considered approach to consumption

Today, quality takes precedence over quantity. The French consume less alcohol and spirits but do not spend less, as they buy higher quality spirits. They turn to high-quality spirits and prioritize exceptional products and unique experiences. Premiumization is the trend, with a marked preference for prestigious brands. Artisanal quality is also more appreciated than ever.

Ethics and eco-responsibility are now at the heart of consumer concerns.

Environmental awareness and the search for a healthier lifestyle are also reflected in the world of mixology. This trend encourages bartenders and producers to adopt environmentally friendly practices. Eco-responsible cocktails are in the spotlight, as well as organic and locally sourced short-circuit beverages.

pexels olenkabohovyk 3323682 

Personalization is also on the agenda.

Every cocktail must be unique. In a world where personalization has become the norm, bartenders strive to create unique and tailored experiences for each customer. From personalized cocktails designed according to individual preferences and tastes, to guided tastings and interactive mixology sessions, each visit to the bar becomes a memorable and personalized experience.

The rise of artisanal spirits

Consumers are increasingly attracted to authentic and artisanal products, and this is also reflected in their cocktail choices. Artisanal spirits, often produced in small quantities and highlighting traditional craftsmanship, are gaining popularity. From locally distilled gins to carefully aged rums, bartenders incorporate these artisanal gems into their creations to offer new and unique experiences.

The trend of light and low-alcohol cocktails continues to gain ground

Low-alcohol cocktails offer a healthier and equally tasty alternative. Bartenders must reinvent themselves to create light and low-alcohol cocktails. These cocktails particularly appeal to an audience ready to explore new sensations without compromising on pleasure.

pexels minan1398 1441122

The rise of non-alcoholic cocktails

The creation of non-alcoholic cocktails is gaining market share over alcoholic cocktails. Innovations in non-alcoholic spirits in recent years have made it possible to replicate the taste of our favorite spirits without the effects of ethanol. These new options meet a growing demand from consumers seeking to reduce their alcohol consumption while enjoying the sophisticated experience of traditional cocktails.

High-quality non-alcoholic products, such as gin, rum, or whiskey substitutes, now allow bartenders to create complex and delicious cocktails without compromising on taste or presentation. Mixologists also explore innovative ingredients, such as herbs, spices, exotic fruits, and floral infusions, to create original and refined non-alcoholic drinks. This opens up new creative perspectives, where taste, texture, and presentation are fields of experimentation. Today, bars and restaurants are increasingly incorporating menus dedicated to non-alcoholic cocktails, reflecting the rise of this trend. This evolution shows that the demand for non-alcoholic alternatives continues to grow, pushing industry professionals to push the boundaries of mixology.

In conclusion, the world of bartending and mixology is constantly evolving, driven by innovation, creativity, and the quest for unique taste experiences. These emerging trends reveal a perpetually effervescent universe, where each cocktail tells a story and each glass is an invitation to a sensory journey. The WiSP team invites you to explore this secret world and live extraordinary sensory experiences during training sessions conducted by passionate instructors.

Discover our WSET training in spirits and sake, which cater to novices, enthusiasts, and seasoned professionals alike.



Fanny Darrieussecq

Fanny Darrieussecq


Nos derniers articles



Vous souhaitez en savoir plus sur les formations et les modalités ? Rentrez vos coordonnées dans ce formulaire et l'équipe WiSP vous recontactera très vite.

    This site is registered on as a development site. Switch to a production site key to remove this banner.