Presenting and Recommending Beer in English

On campus

Talk about beer... in English!

The brewing world is going global, and being able to speak about beer in English is becoming a real asset. Whether you’re a brewer, wine & beer merchant, bartender, beer sommelier, distributor, import/export professional, or someone transitioning or retraining within the beer industry — this immersive training gives you the tools to understand, describe, recommend and promote the world’s beer diversity in English, like a true professional.

Training Objectives:

  1. Use technical and professional vocabulary to present a beer in English

  2. Write tasting notes and presentation sheets in English

  3. Orally present a selection of beers from around the world in response to a professional client’s request

  4. Prepare for and pass the CLOE English language certification

Accessibility of training to people with disabilities. Contact our disability advisor on 05 57 71 75 61 or by email contact@wisp-campus.com to discuss necessary arrangements together.

A carefully crafted training program

The “Presenting and Recommending Beer in English” course offers a structured, immersive, and intensive path to speak confidently about beer in English.

  • Initial language skills evaluation
  • Online level test based on CEFR (A1 to C2)
  • Needs analysis tailored to your role in the beer sector

  • Professional vocabulary and key industry expressions
  • Brewing process terminology in English: raw materials, brewing steps, fermentation, packaging
  • Global beer styles: how to identify, present and compare them in English
  • Technical production terms: yeast, hops, malts, brewing equipment

  • Learn to taste and describe a beer in English: aroma, texture, color, head, bitterness, carbonation
  • Oral presentations of world beers: visual, olfactory, and taste analysis
  • Write analytical tasting notes in English
  • Recommend beers based on style, sensory profile, price, and quality

  • Present a brewery: equipment, processes, beer styles
  • Give food & beer pairing advice in English for an international clientele
  • Read and analyze specialized beer texts: articles, tech sheets, labels, interviews
  • Communicate in commercial and event contexts

  • Mandatory and optional legal mentions on labels (in English)
  • Major beer families in foreign markets
  • International regulations and relevant vocabulary
  • Packaging and marketing pitch in English

  • Focused prep for the CLOE professional language certification
  • Grammar and syntax drills using beer-related vocabulary
  • Construct complex sentences with appropriate grammar
  • Oral interview simulations and progressive English quizzes

  • Initial assessment + motivation test
  • Personalized support with a dedicated coordinator
  • Final CLOE certification (1h30): 50-question MCQ on vocabulary, grammar, syntax, expression, reading & listening
  • Oral video assessment with intro questions, role play, and a discussion about beer

Instructors & Teaching Method – “Presenting and Recommending Beer in English”

WiSP trainers are beer professionals, bilingual and certified (Cicerone Beer Server, WSET Level 2). The course is conducted entirely in English — total immersion guaranteed!

The WiSP Methodology

  • 100% English immersion training
  • 100-page course book + training workbook
  • 20 beer samples tasted and discussed in English
  • “Succeed with CLOE” platform for certification practice
  • Real-life client advisory role-play

In short, the “Presenting and Recommending Beer in English” course will help you master beer-related vocabulary in English, build oral confidence, strengthen your professional profile, and earn a recognized certification. With WiSP Campus, become a bilingual beer sommelier!

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